Creative Direction & Visual Identity

RENDEZVOUS

President: Mads Martin | Creative Director: Amélie Salahie | Project Manager: Ja Johnson | Photo & Video Lead: Justice Black

Creative direction, visual identity, and collaborative event strategy for the A+GD program’s Fall 2025 portfolio show.

As a graduating cohort, our class of 22 designers worked together to create RENDEZVOUS, CPCC’s Advertising + Graphic Design program’s Fall 2025 portfolio show. I led the creative direction and consistent visual execution of our show’s theme, conceptualized by Mads Martin. My scope of work included a full visual identity guide, multi-piece invitation design, collaborative web design, interactive guest passports, and designer spotlight post templates.

In order to achieve a look that feels varied yet curated, I created an extended type and color palette that creates guided flexibility around how RENDEZVOUS presents itself in supporting collateral.

FONT & COLOR PALETTE

LUGGAGE TAGS

With luggage tags as a driving motif, each designer created their own to visually represent themelves using a provided template file. These tags frame the designer’s initials as an airport code, with “route” info used to present their design niches.

These are a relevant example of how opting for an extended palette allowed for visual variety, unified through mood and feel.

THE INVITATION

Multi-piece folder invitation design with embossed back, hand-assembled by our team.

DESIGNER SPOTLIGHT POSTS

Each designer was spotlighted in an Instagram post template that uses a seamless carousel experience, customized through color and placement. These posts provide insight into each designer using theme-driven visuals, subtly preview their work, and feature a favorite project.

IN THE DETAILS

The thumbail for these carousels includes a glimpse of each designer’s postcard design, a handwritten message and custom postage stamp, their personal luggage tag, a bus ticket with custom route info, and a designer identification name tag. The ID book template introduces them thematically, with postage stamps motifs used to tease their best work.

PASSPORTS

Available in five different color options, these passports were given to all attendees upon checking in. They helped guide the RENDEZVOUS experience, incentivizing connections by encouraging attendees to collect each designer’s stamp.

These booklets also ensured attendees left with every designer’s contact info paired with their ID photo for convenient recollection later on.

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