For the most practical and measurable impact, we set out on designing a solution that could be applied in buildings that already have the infrastructure to support all-gender restrooms. This meant primarily targeting small businesses that have two bathrooms that are exactly the same, yet still use gendered signage. Our scope is not just limited to small business owners in Charlotte, however; we aimed to spread awareness across broader audiences as well, in addition to petitioning for change at the government level. With a well-defined scope in mind, we were able to develop more tangible solutions later down the line during our conceptualization and creation phases.

To address the issue with integrity, we compiled a solid foundation of research from past studies. A crucial part of our investigation phase involved collecting stories from individuals most impacted by gendered public restrooms. Using a standardized set of questions, we interviewed five people within the transgender and gender non-conforming community to better inform our understanding of the issue at hand. Learn more about our findings by reading our full case study.

In order to have the most well-rounded impact, we developed a three-pronged approach to guide how Go in Peace approaches the issue at hand. Each prong uses a different avenue for change, starting at the local level.

• Local Small Businesses

  1. Avenue: Inclusive Restroom Starter Kit

  2. Objective: Educate & Empower

• General Public

  • Avenue: Social Media, Posters in Target Spaces

  • Objective: Spreading Awareness

• State Government

  • Avenue: Templated Letter to Representatives; Formal Presentation

  • Objective: Incite Change

This tiered strategy allowed us to tailor our design choices regarding voice, visual identity, and deliverables to suit each audience’s needs and expectations. For small businesses, we focused on clear, inviting materials that removed barriers to action. For the general public, bold visuals and playful messaging were designed to spark curiosity, encourage self-reflection, and open up conversation. And when addressing the state government, we prioritized professionalism and clarity to establish the legitimacy of our cause. By adapting our design approach at each level, Go in Peace is able to advocate effectively across different spheres of influence and speak directly to each target audience.

Go in Peace speaks with a tone that feels approachable and practical, yet unapologetic and direct. The campaign voice is rooted in functionality, speaks earnestly about the issue at hand, and builds intrigue by highlighting the absurdity of the topic through playful patterns and tongue-in-cheek copy.

As Lead Designer for Go In Peace, I oversaw all aspects of its visual identity, including patterns, copy, typography, color palette, and mascot design. To establish a welcoming yet credible look, I paired modern type choices with hand-drawn details and textures to emulate the writing in a bathroom stall. This keeps the campaign fresh, engaging, and friendly, retaining its educational purpose without feeling sterile.

I led the design of our Inclusive Restroom Starter Kit (pictured previously), which includes an all-gender vinyl sign that can be placed over top current signage, an informational booklet, stickers, and instructions for vinyl application.