Go In Peace
Advocacy Campaign
Inclusive Restroom Starter Kit, intended to be provided as a complimentary resource to small businesses.
An inclusive restroom advocacy campaign.
Go in Peace advocates for anyone who’s ever hesitated at a public restroom door. That includes transgender and gender non-conforming individuals, caregivers assisting others, parents with children of a different gender, and anyone who doesn’t feel represented by a binary sign. But this simple change can also benefit individuals beyond these groups; removing gendered signage can help reduce wait times, simplify access, and improve the overall convenience of public restrooms for everyone.
With the leadership of a gender non-conforming individual, our team of four worked to find a design solution for this issue that could impact our community beginning at the local level in a tangible way. Seeking to move beyond spreading awareness, we created a three-pronged approach that optimizes each segment of our target audience. Our solution caters to small businesses by providing education and resources, the general public through social media engagement, and the county government via tools such as a petition email templates and a formal presentation.
I created the design for our Inclusive Restroom Starter Kit, which includes a temporary, all-gender vinyl sign that can be placed over top current signage, an informational booklet, stickers, and instructions for vinyl application.
Interior box design.
Logo Design
Brand Identity
I collaborated with my team to develop a strong strategic and visual approach for Go In Peace—a campaign designed to drive forward our message with clarity and purpose. We aimed to cultivate a tone that feels approachable and practical, yet unapologetic and direct. The campaign voice is rooted in functionality, speaks earnestly about the issue at hand, and builds intrigue by highlighting the absurdity of the topic through playful patterns and tongue-in-cheek copy.
As Lead Designer for Go In Peace, I oversaw all branding elements, including patterns, typography, color palette, copywriting, and mascot design. To establish a welcoming yet professional look, I paired modern type choices with hand-drawn details and textures to emulate the writing in a bathroom stall. This keeps Go In Peace fresh, engaging, and friendly, retaining its educational purpose without feeling sterile.
What’s next?
Our team formally presented Go In Peace to a panel of community leaders in the Charlotte area. We are currently in the process of bringing our campaign to fruition. After receiving support and praise from mentors and professionals, we feel optimistic about where Go In Peace is headed. For now, learn more about our process by downloading the full case study PDF below.
