REMEND

Branding + Web Design

Brand identity and web design for an up-cycled fashion brand rooted in individuality, no-bullshit sustainability, and bold self expression.

REMEND uses textured typography, collage-based imagery to emulate the concept of up-cycling and cultivate an authentic tone. It speaks with transparency about how it both meets and fails to meet sustainability goals, making it crucial the brand identity feels down-to-earth, honest, and real. I opted for a simple black and white color palette, allowing the collage and clothing items themselves to take center stage.

REMEND is an ongoing project. View this project on Behance to see the working website prototype in action.